Shaw’s Supermarket



By purchasing select items, shoppers registered for a chance to win a high school team dinner courtesy of Shaw’s.

Participating vendors received incremental displays, in-store signage and more.

Single Source worked with Shaw’s Merchandising and Marketing Departments to execute the program.


Website was built exclusively for Shaw’s to help promote the contest.  Participating items were featured on the site along with original recipes, vibrant product shots and info on how Shaw’s shoppers could win a high school team dinner valued at $500. The site also provided a way for consumers to register-to-win without having to purchase. After the contest ended, winning high schools were featured.



Shaw’s promoted participating manufacturers with a full page in their “Big Book of Savings” ad vehicle and in the weekly circular.

Vendor received incremental buy-ins to support the ads.

The program was also promoted on Facebook, Instagram, Twitter, Pinterest and regional radio.

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